Shipfast
Entrusted with developing the brand design for Shipfast, an emerging delivery and logistics startup. The task involved creating a distinctive logo and comprehensive brand identity that would capture the essence of their rapid, efficient service in the competitive shipping industry.
Deliverables
Brand Design
Art Direction
Team
Victor Ugbaa
Isaac Blake
Shades of green evoke growth, freshness, and environmental consciousness
The core of Shipfast’s visual identity is a striking and memorable icon that encapsulates the company’s mission and values:
A cube forms the base of the icon, symbolizing packages and the tangible aspect of logistics. This geometric shape also conveys stability and reliability, key attributes in the delivery industry.
The brand identity system extends these core elements across various touchpoints:
Mobile app and website interfaces
Delivery vehicle wraps and driver uniforms
Packaging and shipping labels
Business-to-business marketing materials for API services
Digital platforms for tracking and logistics management.
The overall design aesthetic gives off a contemporary, dynamic vibe that aligns perfectly with Shipfast’s dual nature as a cutting-edge delivery service for end consumers and a provider of logistics APIs for businesses seeking to integrate shipping functionalities.
Farsad Concept
Alphafort